donor acquisition

A Simple Tactic for Keeping New Donors Engaged

Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor …

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