donor retention

A Simple Tactic for Keeping New Donors Engaged

Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor …

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4 Ways to Increase Donor Retention: Interview with Marc Pitman

It’s hard enough to gain new donors, but the big question is: how do you make them stay? Marc Pitman is one of the world’s top experts on fundraising, and we recently chatted about how to increase donor retention. He shared four ideas that you can put into action right now: Measure donor retention. Define …

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