Google+

5 Steps to Optimize Your Org's Google+ Page

Editor’s Note: This is Gisele Navarro Mendez‘s last installment of her series helping you optimize your nonprofit’s social profiles for SEO. Check it out her posts on Facebook and Twitter. 1. Optimize your Google+ Page About section (title and description) Your nonprofit’s name in the “page name” field will be the title shown in search …

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5 Google Analytics Reports That Will Help You Get More From Your Nonprofit's Website

Google Analytics is a free website analytics tool you can use to measure several things, including: How people find your website How long they stay What they read How many return It will tell you how well your site converts donors and subscribers, and how you can optimize your to rank higher in SERPs. Following …

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Should You Include Google+ in Online Fundraising Efforts?

Image by Sean MacEntee The short answer to the titular question is no, not yet. That is unless your network is part of the early adopter community in the social media and technology sectors. Otherwise, it is highly unlikely that you have significant networks on Google+, and online fundraising will not be as fruitful as …

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