Groupon

Connecting With the Thoughtful Consumer Through Cause Shopping

Guest post by Andrea Fabbri Andrea Fabbri is CMO at Recoup and Sr. Strategist with Unison Agency. Every good story has a hero and a villain. These days my villain is actually two companies: Groupon and Living Social. Social buying platforms have become part of our daily lives. They use scarcity-based tactics to generate demand …

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Social Fundraising Meets Online Couponing?

Image by paulamarttila Have you or someone you know tried an online-couponing-approach to your social fundraising (think:  Groupon, LivingSocial, etc.)? There are three ways we currently see social fundraising when it comes to online couponing. Below, an example is provided of each type: Third Party Fundraising. For this, you or your organization would partner with …

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