HubSpot

Seven Words Scientifically Proven to Get More Retweets

If you use Twitter, you know how important retweets are. If you don’t, retweets are the equivalent of a Facebook user sharing an update with all their friends. And like your website and your Facebook Page, call-to-actions can dramatically increase results. Dan Zarrella, of HubSpot, analyzed the use of call-to-actions for 2.7 million Tweets, using …

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Should You Include Google+ in Online Fundraising Efforts?

Image by Sean MacEntee The short answer to the titular question is no, not yet. That is unless your network is part of the early adopter community in the social media and technology sectors. Otherwise, it is highly unlikely that you have significant networks on Google+, and online fundraising will not be as fruitful as …

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