Jason Konopinski

Four Ears: Communications Theory & Your Fundraising Appeal

Today’s guest post is from Jason Konopinski. Check out his last post on IG on storytelling. Tom Ahern, in his book, How to Write Fundraising Materials That Raise More Money, suggests that when writing any communication piece (letter, brochure, newsletter, or direct mail package), the organization should imagine that the reader have “four sets of …

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