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Influence Marketing and Fundraising: Current Thinking

5 Comments / Cause Marketing, Featured / Margie Clayman

I just finished reading a book called Influence Marketing, authored by Danny Brown and Sam Fiorella. The book primarily is a marketing book. It talks about how the long-standing relationship between brands and their “audience” has been altered by the strange new world of social media. It talks about how new platforms have evolved to […]

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The Gamification of Online Communities

Note from Ifdy: Gamification is the conversation bubbling up in the nonprofit world. It’s changing the world online and consequently will affect fundraising. This post was originally published on Geoff Livingston’s blog last February, and I like how it sets the stage for the conversation. My question to you is: how do you think gamification