LivingSocial

Connecting With the Thoughtful Consumer Through Cause Shopping

Guest post by Andrea Fabbri Andrea Fabbri is CMO at Recoup and Sr. Strategist with Unison Agency. Every good story has a hero and a villain. These days my villain is actually two companies: Groupon and Living Social. Social buying platforms have become part of our daily lives. They use scarcity-based tactics to generate demand …

Connecting With the Thoughtful Consumer Through Cause Shopping Read More »