Photo by Sean MacEntee If you are a nonprofit or a consistent fundraiser, then it’s time to hedge your bets and start investing in networks other than Facebook. A recent study shows that the U.S. population is growing weary (note the sampling was only 1300) of the ultimate social network with most Americans expecting to …
I work with many nonprofits on social fundraisers, and one of the most common questions I get is, “How do I find new donors with social media?” Finding these new donors can be elusive. More often than not, these organizations and individuals have tried social media-based fundraising unsuccessfully on their own and have doubts. The …
In this era of mobile, portable and visual social media, the right image or video means more than great words. You need something that catches the eye to distinguish your cause, and help tell your story. Developing graphic design, photography, and video assets can be an expensive proposition for a cause or an independent fundraisers. …
Alison Risso is the Communications Director at Mightycause, and before that, she worked with National Geographic, Discovery Channel, TLC, and Animal Planet. Most recently, she worked with the national nonprofit KaBOOM! In this two-part series, she gives us great tips on how we can create stories to pitch to the media. My mother pointed out …
Have Something to Say: Creating Stories for the Media Read More »
At the heart of giving and social media alike is a desire to connect fulfilling a need for togetherness. Sometimes that core emotional driver is buried in online solicitations, volunteering acts, fundraisers, and holiday hoopla. The studies prove it. People feel happier when they give. Similarly, social media books from the all time classic Groundswell …
Activating online ambassadors–or influencers as they are known in social media parlance–can be a scary thing. Most people think of cranky bloggers who complain about getting over-pitched. And if you’re sending blatant asks to bloggers, that fear is a reasonable one. But, any organization that is skilled at cultivating board members and volunteers can be …
