Personas

6 Steps to Create Marketing Personas for Your Org

Marketing Personas are fictitious characters you create to represent your various different audience segments–subscribers, advocates, donors, volunteers, etc. They’re nothing more than a tool to help you better understand what motivates people to donate, volunteer, and support your org. And the better you define your personas, the easier it will be to create branding assets, …

6 Steps to Create Marketing Personas for Your Org Read More »