Chip and Ali Rosencrans are a fun father-daughter duo. The Rosencrans are from Washington, DC by way of New York, and when asked to describe their family of four, Ali says they are “cool.” “We had a family nickname and friendship bracelets,” she says laughing. “And my sister and I joked that in senior year, …
Earlier this year, Blackbaud published their “donorCentrics Index of National Fundraising Performance” which they’ve published for the past few years. The dataset for 2011 is derived from 79 million transactions, which broke down into: — 38 million people — Who gave $2.5 billion dollars — To 80 different nonprofits — In 8 sectors (Animal Welfare, …
As social media platforms seem to keep changing at an exponential rate, there is one thing that you can count on to remain the same: they way people process information and make decisions. People make decisions based on emotion and justify those decisions with reason. As an example, let’s take the cool looking guy with …
5 Ways to Leverage Psychology in Your Online Fundraising Read More »
A few weeks ago, craigsconnects and Rad Campaign published an infographic on how the top 50 nonprofits stack up for their use of social media. Yesterday, Craig Newmark (craigslist.com founder) and his team published another infograph that parses this data by cause areas. They looked at how often these orgs were posting updates on different …
The Effectiveness of Celebrity Spokespeople in Social Fundraisers, the last paper I coauthored as a Zoetican with Henry T. Dunbar, was released this morning. The conclusion: Online celebrity fundraising efforts are hit and miss, and often get outpaced by lesser known web-based personalities or weblebrities who have deep ties to their communities. The research, conducted …
Online Celebrity Fundraisers Only Succeed with Authentic Interest Read More »
If your organization is still trying to figure out how to use social media, you are not alone! Every organization, from the Red Cross on down to the single-person nonprofit, is struggling to figure out how social media fits into their overall communications strategy. Fortunately for everyone, a wide variety of research is becoming increasingly …
Download Idealware's Free Social Media Decision Guide Read More »
According to the Pew Internet and American Life Project, “76% of American adult Internet users use the Internet on an average day.” So what do these people do online everyday? Thankfully, Pew Research was also curious. For adult Internet users, they found: –61% send or read email –49% Use a search engine to find information …
