During an NTC session on social media fundraising someone mentioned working with a nonprofit who thinks collecting small donations online is a waste of time. Their claim is that because it’s such a small slice of the overall pie, they would be better off spending what little resources they have on making the other slices …
Below is part two of my interview with Casey Golden, CEO of SmallAct. The benefit of analyzing social data from your community (donors, volunteers, supporters) is the ability to create more relevant and meaningful conversations with various audiences. In this video we talk about how aligned the National Wildlife Federation is with their community’s goals …
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