Now that you set goals for your blog and have selected the right blogging platform, what are you going to write about? This is the number one question that keeps every blogger up at night, and is exactly why it’s referred to as “feeding the beast”.
1. Survey Your Readers
One of the easiest ways to find out what your readers want is to conduct a survey. Remember to ask yes or no questions around specific topics–or select 10 topics and ask respondents to pick the top three–in order to get the most responses. Idealware has a great list of online survey tools, and you can also post surveys to Twitter with PollDaddy:
2. Keep Your Ear to the Ground
Monitoring blogs and using the advanced Twitter search will enable you to find out who’s talking about your cause. This will lead you to recent articles, and also give you insights into what’s important. If you’re a community-based org, you can also research local trending topics on Twitter:
3. Check Out Your Click-Throughs on Twitter
If you’re using Twitter, chances are you tend to share a lot of useful content. Tools like Hootsuite and Bit.Ly allow you to go back through your recent tweets to see which links received the most click throughs.
4. Check Your Faved Tweets
5. Ask People on Your Facebook Page
If your organization has an active Facebook page, you might want to try soliciting blog post ideas from your fans. The best way to get the most responses is to have fans pick their favorite out of three topics. Not only will this give you topic ideas for your blog, but you’ll also improve your Page’s Edgerank in the process.
6. Check Out Your Best Facebook Page Stories
Facebook Insights can tell you a lot about how users interact with your Page’s content–specifically which status updates received the most feedback and interaction.
7. Take a Look at What’s Trending in Community Forums
The Brain Aneurysm Foundation has a private NING community where survivors, friends and family discuss a variety of topics that are both important and personal. Community managers have the ability to quickly see which topics are getting the most comments, which can be expanded upon in blog posts. (Note: If you’re going to take this approach, be careful to remove any sensitive information.)
8. Read Related Blogs
One thing you definitely want to be doing if you’re going to be blogging for your organization is read related blogs. Especially the top blogs in your cause space.
When you read these blogs, pay attention to the posts that have the most comments, the most re-tweets, and the most shares on Facebook.This will ensure that your topics are aligned with what people are passionate about.
9. Expand Upon Comments on Other Blog Posts
In the process of reading other blogs, you will occasionally find yourself leaving thoughtful comments. Try and get into the habit of asking yourself whether these type of comments could be expanded upon in the form of a blog post.
10. Dig Deeper Into Comments
If you currently have a blog, go back to the posts that have received the most comments asking yourself: Are there any topics or unanswered questions we can answer in a follow-up blog post? Not only will you get a new topic, you’ll also give more life to these popular posts by linking back to them.
11. Check Out Your Top-Viewed Webpages
And if you don’t have a blog yet, check out your top viewed pages in Google Analytics. Read through these pages on your website and look for common topic themes that can be used for blog posts.
12. Check Email Open Stats
If you’re using an email service like Aweber, you can also view click-throughs from your email newsletter to articles on your website.
13. Talk to People You Meet at Events
Ask them if they’ve been reading the blog, and what topics they’d like to see more of.
14. Look to Your Social Fundraisers
How do you find topics for your blog?