World Food Programme: Using Social Media To End Hunger

Hunger is the world’s greatest solvable problem, affecting almost one billion men, women, and children around the world.

I recently had the awesome privilege of chatting with Bettina Luescher of the World Food Programme, an international organization that feeds over 100 million people worldwide.

We spoke about their innovative use of video to build a community of educated and passionate supporters, their partnership with Farmville, and their exciting project with the Hunger Games cast