Nonprofit Spotlight

Is the Water to Wine Miracle Machine a GOOD Hoax?

Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine industry experts pulled off a hoax that hundreds of news sites––including ABC News and Time Magazine––covered as real news. It all began as an effort […]

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Fair Trade Has Never Been Better for Worldstock.com

“What in the world is Worldstock?” That’s what I asked when a friend recently mentioned an online fair trade program that has returned $100 million to artisans around the world. Worldstock.com is a division of online retailer Overstock.com. Using the marketing muscle of Overstock, which generated $1.3 billion in revenue in 2013, Worldstock sources and sells

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A Lesson from charity:water on How To Close the Loop

Predominantly, it’s probably safe to say, most cause organizations concentrate on how to get people to donate to their cause. When fundraising events are going on, there is a single monetary objective. If you meet or exceed that objective, you are successful. If you don’t hit that goal, you need to go back and analyze

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Finally, A "Pinktober" Fundraiser That’s Growing On Me

I’m already missing the summer months. I’m an avid gardener and I had a wonderful flower garden this year. You know when everything clicks? That was me this past summer. I live outside of Boston, and we got a nice balance of rain and sun so everything came up roses. But don’t take my word

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Boston's ClimbCorps Helps Unfit Take a Step in Right Direction

ClimbCorps is the brainchild of one of Boston’s best hospitals, Brigham & Women’s, and Steven Biondolillo, a founder and leader in the walk-fundraising movement in this country. Way back in 1984, Steve coined the term signature event, which nonprofit professionals use to describe their major fundraising events. Building fundraisers are not new. The American Lung

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WomenHeart Makes Strides to Fight Heart Disease in Women

Have you heard of WomenHeart? It’s a special effort to raise awareness about the toll heart disease is taking on women. This group, led by the organization is called The National Coalition for Women With Heart Disease, is committed to this cause all year round. Their mission, similar to the Go Red for Women(C)‘s effort, is

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