[Infographic] How Social Media Influences Giving

Snapshot taken from UNC's "Social Media for Social Good" Infographic

Editor’s note: I’m happy to have Harrison Kratz on the blog again! He is the Founder of the global toy drive, Tweet Drive and the Community Manager for MBA@UNC, one of the top MBA programs online from the University of North Carolina at Chapel Hill. Check out his last post here.

If there’s any community that understands the influence social media and the social web has on charitable giving, it’s the Mightycause community. Driven by social good and helping others, Mightycause has been a leader in social initiatives and online donations. With this in mind, I wanted to share an infographic that my fellow Tar Heels at MPA@UNC, the online MPA program at UNC created recently.

The infographic highlights some of the causes and campaigns (including my Tweet Drive) that have succeeded and the growth social good has seen in recent years. While each campaign utilized online communication differently, they provide a great look into how non-profits can harness social media and use it for widespread change.

Here are some key stats from the infographic that highlight the evolution of charitable giving and how online activism is changing the non-profit industry:

  • 80% of Gen Yers have donated financially or with goods/services in past 12 months.
  • — Nearly 50% of web users surveyed by the Red Cross said they would use social media in an emergency.
  • 1 in 5 adults have donated to charity online.
  • — Prior to 2010, $1 million had been donated to causes through mobile devices. After the earthquake in Haiti, that number jumped to $50 million.

Ultimately, these campaigns are a shining example of how social media levels the playing field and allows communities, both big and small to influence their environment around them. To learn more about the impact social media has had on giving back and the evolution of “social good” since the Haiti Earthquake, check out the graphic below.

What social good causes have you been involved in? How did they get your attention?

Social Media For Social Good