One requirement for nonprofit marketing on Facebook is regularly posting engaging content on your Facebook Page. Posting at least daily is recommended, because it allows you to consistently stay top-of-mind with your Facebook fans.
Here are a few ideas for getting more engagement no matter how often you publish updates to your Page:
- Don’t Be All Work And No Play—It’s ok to ask people what plans they have for the weekend. Facebook users love sharing the details of their lives.
- Ask Simple Questions—Ask your connections how they’ve been personally effected by your org’s cause. For example, the Brain Aneurysm Foundation asks “How has a Brain Aneurysm personally impacted your life?”
- Play Tag With Like-Minded Pages—This is a way to create awareness about your Page on another Facebook Page. The best way to avoid coming across as spam is to 100% promote the other Page on your Page.
- Tell Them You Love Them—Your Page connections (fans) make you who you are. They give you their money, tell others how great you are, and keep coming back. Say thanks once in a while. And mean it when you thank them. They deserve it.
- Shine The Spotlight—Facebook users love to look cool. They love to be recognized in front of their peers. Post a status update that expresses appreciation for one of your die-hard supporters. The other fans won’t feel left out.
- Ask Simple Choice Questions—Try asking your fans simple preference questions. For example, Centerville Pie, a company in Massachusetts who employees people with disabilities, asks “Which do you like better: Blueberry Pie or Apple Pie?”
Put On Your Lab Coat
As with anything related to Facebook marketing, result will vary. Season to taste. No two Facebook Page communities are alike. See what works for you—and measure, measure, measure.
What’s worked for your Facebook Page?