Last week, we talked a bit about small acts and how they can lead to change. Today, let’s talk about negativity, and how it undermines change. We want to inspire generosity, right? We want to change our society. Yet why do so many change agents point their fingers at people and say, “This is wrong! […]
The Failure of Fingerwagging Read More »
A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when it reaches the right audience. The converse is also true: A message that is miss-matched to the audience is not only ineffective, it can hurt
Build Donor Loyalty with Email List Segmentation Read More »
I watched a couple interesting documentaries last week on the Titanic disaster. The timing is right: this Saturday marks the 100th anniversary of the RMS Titanic disaster, when the ship struck an iceberg and sank. I don’t need to tell you the story. We’ve all seen the movie. What you may not know is that
3 Lessons for Nonprofits on the Centennial of the Titanic Disaster Read More »
Take off your nonprofit hat. (Off, take it off.) You’re just plain ol’ Jane or Jim, mother or father, wife or husband, daughter or son, or friend. You’ve got groceries to buy, bills to pay, people to see, and stuff to do. Outside of the office, you’re like every other person with the same worries,
Take Off Your Nonprofit Hat This Holiday Season Read More »
One of the biggest questions that nonprofits have when starting a blog is “How can one person possibly continue to publish interesting articles?” The answer to this question is, you don’t. And this is precisely the reason why many nonprofits like Oceana and The National Wildlife Federation have multi-author blogs. (The other great reason
8 Steps to Creating a Successful Multi-Author Blog for Your Nonprofit Read More »
For the nonprofit professional that’s getting their feet wet in the social (or online) fundraising world, this list can help introduce you to what I consider the best blogs on social media etiquette, philanthropy, and fundraising. Now, that’s not to say there are other great blogs out there . . . I just had to
(My) Top Ten Social Fundraising Blogs Read More »
If you have decided to start a blog for your nonprofit to help you with your online fundraising (or even if you’re just considering one) there are many popular platforms to choose from, including: WordPress – The most popular blogging platform in the solar system. Offers a free and a self-hosted version. Content creation consists
HOW TO: Choose the Right Blogging Platform Read More »
This is the first article in a series on using a blog for your nonprofit. If you don’t want to miss any of the articles, subscribe to this blog via email. ————————– If you don’t have goals for a blog, you won’t use your time and resources effectively. It would be like taking driving lessons
HOW TO: Set Goals For Your Nonprofit Blog Read More »
