Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into Google Analytics is kind of like trying to just tip your toe into Pinterest. It seldom works out quite that way. Given that, starting to […]
Five Things To Look For in Your Google Analytics Read More »
Imagine for a moment you are walking through a building that is being renovated. As you walk by, you see a carpenter who is working on a railing for a big staircase, and this carpenter, well, he seems pretty frustrated. He is yelling and cursing at the tool in his hand, which, as you get
Don't Blame the Tool Read More »
If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have. This is an understandable pattern of behavior. It’s hard to measure things like “share of voice” because you don’t really have any when you first
Think the number of Twitter followers matters? Think again. Read More »
I can’t be the only one who looks forward to the release of good marketing and technology research. If I am, indulge me and play along. For several years, Convio and Blackbaud — supported by Common Knowledge and NTEN this year — have respectively conducted and published renowned research on the state of nonprofit online
Nonprofit Marketing and Tech Research Released Read More »
A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when it reaches the right audience. The converse is also true: A message that is miss-matched to the audience is not only ineffective, it can hurt
Build Donor Loyalty with Email List Segmentation Read More »
Today’s Social Media for Nonprofits conference in Washington, DC featured a stellar list of speakers and local voices. The purpose of the conference was practical tips, tools and approaches to be more effective online with social media. Michael Smith, Case Foundation Michael Smith, Case Foundation’s Sr. VP for Social Innovation, said Case has three Twitter
Live Blog from Social Media for Nonprofits Conference Read More »
Your strategy around social fundraising campaigns needs to have an easy way to track mentions about the campaign. These would include blog posts, Flickr photos, YouTube videos, Tweets, Facebook updates, and forum posts. Tracking mentions accurately allows your organization to determine where to focus resources and where to cut bait. But for many organizations, tracking
A Simple Way to Track Your Social Fundraiser Mentions Read More »
