Measurement

Think the number of Twitter followers matters? Think again.

If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have. This is an understandable pattern of behavior. It’s hard to measure things like “share of voice” because you don’t really have any when you first …

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Nonprofit Marketing and Tech Research Released

I can’t be the only one who looks forward to the release of good marketing and technology research. If I am, indulge me and play along. For several years, Convio and Blackbaud — supported by Common Knowledge and NTEN this year — have respectively conducted and published renowned research on the state of nonprofit online …

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Build Donor Loyalty with Email List Segmentation

A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when it reaches the right audience. The converse is also true: A message that is miss-matched to the audience is not only ineffective, it can hurt …

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Live Blog from Social Media for Nonprofits Conference

Today’s Social Media for Nonprofits conference in Washington, DC featured a stellar list of speakers and local voices. The purpose of the conference was practical tips, tools and approaches to be more effective online with social media. Michael Smith, Case Foundation Michael Smith, Case Foundation’s Sr. VP for Social Innovation, said Case has three Twitter …

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A Simple Way to Track Your Social Fundraiser Mentions

Your strategy around social fundraising campaigns needs to have an easy way to track mentions about the campaign. These would include blog posts, Flickr photos, YouTube videos, Tweets, Facebook updates, and forum posts. Tracking mentions accurately allows your organization to determine where to focus resources and where to cut bait. But for many organizations, tracking …

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