Earlier this year, Blackbaud published their “donorCentrics Index of National Fundraising Performance” which they’ve published for the past few years. The dataset for 2011 is derived from 79 million transactions, which broke down into: — 38 million people — Who gave $2.5 billion dollars — To 80 different nonprofits — In 8 sectors (Animal Welfare, …
Blackbaud has been doing research for quite some time about the link between advocacy and fundraising. Back in March of this year, I wrote about a report Blackbaud published showing how activists are seven times more likely to donate to a cause, compared with supporters who did not participate in an advocacy campaign. In their …
4 Steps to Write a Fundraising Appeal for Advocates Read More »
Network for Good celebrated their tenth anniversary by publishing an infographic about how donors have evolved over that past ten years. Like Mightycause and Blackbaud, Network for Good has produced an infographic that is truly useful. It presents data that can you help make a case for online fundraising initiatives at your nonprofit. Giving Online …
Sometimes when you hear nonprofits discuss donors, you would think that people are one dimensional. They only read blogs. Or they only respond to mail solicitations. This one dimensional approach towards donors belies the way people use media. People aren’t so simple as to single track their media usage. In fact, if you consider the …
If you’re like most nonprofits, there’s no doubt that you’ve had some discussion among leaders and managers about how you can motivate your social fundraisers. The problem is that your social fundraisers aren’t getting paid, and technically you’re not their manager. So you don’t want to come across as micromanaging or selfish. So how do …
5 Ways to Get More Out of Your Online Social Fundraisiers Read More »
To raise money and support for a good cause, you have to ask. In a recent study, Blackbaud looked at the motivation of why people give. 50% of people surveyed said they give because “a friend asked me.” It’s easier said than done, but here are 17 ways to ask someone to donate to your …
Last week, socialbutterfly shared a few insights about the Pew Internet and American Life Project, a study on how internet users in America spend their time. The study broke down time spent in various different activities, including: 49% Use a search engine to find information 41% Get news 37% Use an online social networking site …
Image by frefran “1 in 4 emails turns into a donation.” This is what a recent Blackbaud study on social fundraising found based on its own “Friends Asking Friends” social fundraising model. Blackbaud, with the help of @shanesnow, developed an intriguing infographic to capture this and other key findings that represent the evolution of the …
