blog

7 Ways to Involve Staff in Your Nonprofit's Social Media

Involving staff in your nonprofit’s social media strategy may be the extra boost you org needs to improve your its online presence. See, sometimes when an organization decides to become more social online, it’s often done in a bit of a vacuum. One of two things usually happen: Someone in management or ownership creates the …

7 Ways to Involve Staff in Your Nonprofit's Social Media Read More »

7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support. …

7 Ways To Use Print Ads To Increase Online Activity Read More »

How To Create the Online/Offline Editorial Calendar

  The planning process for all of your publications—both online and offline ones—can be difficult, but trust me, it’s well worth it. (When I refer to online publications, I’m thinking of e-newsletters and blogs, while offline includes print publications like journals, magazines, and newsletters.) Forcing yourself to sit down for a few hours without any …

How To Create the Online/Offline Editorial Calendar Read More »

Why Guest Posts Can Be Good For Your Nonprofit Blog

In a recent blog post, one of our readers asked about guest posts on nonprofit blogs. Here was the question: To that, Gisele Navarro Mendez and I responded with an emphatic “Yes!” It’s true that many organizations—not just nonprofits—are a little hesitant to feature guest posts from people on the outside. There are many reasons …

Why Guest Posts Can Be Good For Your Nonprofit Blog Read More »