So you’ve finally decided to start blogging for your nonprofit. You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google. But you’ve got one small problem: Who’s going to write all of these […]
8 Steps to Convert Emails Into Blog Posts Read More »
Marketing Personas are fictitious characters you create to represent your various different audience segments–subscribers, advocates, donors, volunteers, etc. They’re nothing more than a tool to help you better understand what motivates people to donate, volunteer, and support your org. And the better you define your personas, the easier it will be to create branding assets,
6 Steps to Create Marketing Personas for Your Org Read More »
One really scary thing about social fundraising is the idea of losing control of your brand. But depending upon how risk-friendly your organization is, “losing control” can often feel liberating as well. In the book Brandraising, Sarah Durham talks about how individual constituents have varied motivations for connecting with your organization. Your biggest fans often
Does Social Fundraising Mean Losing Control of Your Brand? Read More »
If you’re like most nonprofits, you probably have a presence on Facebook. And if you’re using Facebook strategically, you might have asked yourself this question: Who should be in charge of Facebook community management? It makes sense to ask this question. After all, you have someone who’s in charge of grant writing, someone who’s in
Who's in Charge of Facebook at Your Organization? Read More »
The YMCA has joined a growing list of the nation’s largest nonprofits that are reinventing themselves with a new brand and logo. The organization, headquartered in Chicago, Ill., will call itself “The Y,” what it’s commonly referred to as, and the national office has started the change, to which all of its 2,680 local affiliates should transition within five years.
From The Nonprofit Times: Reinventing the Y Read More »
