branding

6 Steps to Create Marketing Personas for Your Org

Marketing Personas are fictitious characters you create to represent your various different audience segments–subscribers, advocates, donors, volunteers, etc. They’re nothing more than a tool to help you better understand what motivates people to donate, volunteer, and support your org. And the better you define your personas, the easier it will be to create branding assets, …

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Does Social Fundraising Mean Losing Control of Your Brand?

One really scary thing about social fundraising is the idea of losing control of your brand. But depending upon how risk-friendly your organization is, “losing control” can often feel liberating as well. In the book Brandraising, Sarah Durham talks about how individual constituents have varied motivations for connecting with your organization. Your biggest fans often …

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Who's in Charge of Facebook at Your Organization?

If you’re like most nonprofits, you probably have a presence on Facebook. And if you’re using Facebook strategically, you might have asked yourself this question: Who should be in charge of Facebook community management? It makes sense to ask this question. After all, you have someone who’s in charge of grant writing, someone who’s in …

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