Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor …
Twitter followers will be more likely to retweet your content if they like, know, and trust you. But what does one do to develop a strong network on Twitter? Here are three strategies to help you build a stronger network on Twitter. 1. Search-Building An important part of any online strategy is search. How will …
Three No-Brainer Twitter Strategies for Every Nonprofit Read More »
Your supports give you their time and money because they want to change the world. And for most of them, it’s personal. They see themselves as an equal participant in creating that change WITH your organization – not as a sideliner. I, me, mine So when you talk about your nonprofit changing the world, there’s a …
Every few months I’m invited to attend a board meeting to discuss how social media could be used better. And I’m always surprised how much time is spent focusing on quick ways to get cash, rather than keeping the donors they have. In fact, at one meeting, people spent most of their time writing out …
All communities have a heart beat. Your nonprofit is the left ventricle, the community is the right ventricle. If you both stop pumping, guess what happens? Why engage fans after a campaign? The events over, they gave their money. So why continue to engage? They’ll know you’re the real deal if they see you care …
Three ways to keep people interested AFTER an event Read More »
Your Facebook Page community is like a garden that requires regular weeding, watering and sunlight. If you don’t consistently nurture this “garden”, you won’t be able to harvest healthy fruits and veggies. An experienced gardener knows that: There are no shortcuts. Growing a community that sticks around takes time and effort. Spending time in the …
A lot of not-for-profits have great communities, and that has been the case for years, long before social media made its razzle-dazzle splash. Now that social media is here, it may seem like there is pressure to abandon your “real-life” supporters in favor of those 2-dimensional avatars you can chase after on Twitter. Fear not! …
Many nonprofits I work with are just beginning to dip their toe into e-mail marketing and social media. What I’ve found is that while their new media is lacking, many have a huge direct mail list they’ve built up over the years. A direct mail asset can be awesome for building an email list or …
6 Ways to Get More Facebook Fans From Direct Mail Read More »
There are a lot of strong feelings about QR Codes. Some people think they are the best thing since the printing press, while others think they’re not worth the paper most appear on. Regardless of how you feel about QR Codes, a new report from ScanLife, a firm that generates and manages QR codes for brands, …
Editor’s Note: We’re happy to have Harrison Kratz guest blogging for us today. Harrison is the Community Manager for MBA@UNC, a top online MBA program from the University of North Carolina at Chapel Hill. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. You can follow him …
