This month marks my third anniversary writing for the Mightycause Foundation. After writing for my own blog, Selfish Giving, I’ve written for no other blog more than Mightycause’s Inspiring Generosity. Over the past three years, I’ve written over 150 posts! These are my favorite posts and my “money quotes” from them. I hope readers will be …
My 10 Best Cause Marketing Posts on Inspiring Generosity Read More »
The new year has just begun but I’m already longing for the good old days. What ever happen to all those cause marketing promotions I raved about in years past but have disappeared? Will they ever return? Here are three promotions that I think deserve an encore. Leprechaun Lattes From 2002 to 2006, Starbucks had …
3 Cause Marketing Promotions I’m Longing to See Again Read More »
It seems like everyone is raising money for a favorite cause these days. And while everyone asks their friends, family, and colleagues to support them, don’t forget to ask your favorite businesses to support you too. You can raise a lot of money from businesses if you can look beyond the corporate checkbook and instead …
Getting Started with Fundraising with Businesses Read More »
I bet like me you’re already looking forward to the summer months. And if you’re a fundraiser, that can only mean one thing: summer events. I bet you’re already thinking about trying your hand at a charity walk, ride, or run. Please, please think again. Our communities are being overrun by charity walks, bike rides, …
5 Reasons You Should Rethink Your Charity Walk Plans Read More »
This time of year I’m busy writing my Top 10 Cause Marketing Promotions of 2014, which will be live on my blog next week. Putting it all together is a lot of work, but I’m not complaining. It’s a great chance to review past campaigns and see all the wonderful promotions I’ve written about through …
My Three All-Time Favorite Cause Marketing Promotions Read More »
I track a lot of holiday campaigns on Pinterest. I have boards for Halloween, Valentine’s Day, Veterans Day, and most of the other major holidays that have a cause component to them. But my biggest board by far is for Christmas. I have 140 pins! Like past years, I’ve been tracking cause promotions for the …
The Hot Holiday Fundraiser This Season? Hashtags. Read More »
Papa John’s Pizza is doing a great thing this holiday season. They’ve created a Red-Kettle Cookie to benefit The Salvation Army. Through December 28th, Papa John’s is donating 50 cents per cookie sold, up to $300,000, to support The Salvation Army’s programs, including food, shelter, addiction recovery assistance, after-school programs and many other services for …
Shopping for A Cause This Month? Don’t Get Scrooged. Read More »
One of my favorite scenes from Charles Dicken A Christmas Carol is the one after Scrooge has been visited by the three ghosts. Much to his surprise, he awakes in his bed to discover he’s been given another chance. Relieved, Scrooge pledges to “Live in the past, the present and the future.” It’s a lesson …
Like Scrooge, Nonprofits Need to Change––Or Else Read More »
Regardless of what industry you work in, we all have competitors. Even nonprofits compete against each other for donations. In my hometown of Boston, charities compete against The Jimmy Fund, Children’s Hospital Boston, and the Museum of Science, among others. Nonprofits are also competing against a whole slew national charities. They range from Komen for …
How Being a Grinch Can Raise More Money for Your Nonprofit Read More »
Dollars for Doers is a matching gift program for volunteerism that rewards volunteer hours with a company donation to the nonprofit. The typical formula is $10 for each hour spent volunteering, although it’s not uncommon to see corporate matches of $20 per hour or more. To learn more about Dollars for Doers (also called volunteer …
How One Nonprofit is Raising Money With Its Volunteers Read More »
