For many nonprofits, email is the bridge that Facebook fans frequently walk across on their way to becoming a donor. This means having a smart email marketing strategy, in addition to a smart Facebook strategy. Here are five tips for building your email list with Facebook: 1. Offer a Big Carrot Before you stick an opt-in …
6 Steps to Building Your Email List With Facebook Read More »
People support your organization for one reason: They view your organization as the agent of change they seek. If they had the resources, they’d make the changes they desire by themselves. But they don’t, and that’s why you’re in their lives. So when you tell the story of your cause, you need to show how supporters …
It’s amazing how fast something changes when you focus on the thing you want to change. Like losing weight, or playing a particular song on the piano. Amping up your results on Facebook, Twitter, and your blog is no different. We may think to ourselves how badly we want more followers and subscribers, or more …
So you’ve finally decided to start blogging for your nonprofit. You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google. But you’ve got one small problem: Who’s going to write all of these …
The planning process for all of your publications—both online and offline ones—can be difficult, but trust me, it’s well worth it. (When I refer to online publications, I’m thinking of e-newsletters and blogs, while offline includes print publications like journals, magazines, and newsletters.) Forcing yourself to sit down for a few hours without any …
How To Create the Online/Offline Editorial Calendar Read More »
Photo by halseike Creating or curating content for your Facebook Page can sometimes feel overwhelming. You need to be posting a couple of times per day, make sure the content is about your fans, and make sure that there’s enough content diversity that reaches a broader base on Facebook. One top of that, you might …
The Lazy Person's Guide to Facebook Page Content Curation Read More »
