Danny Brown

Influence Marketing and Fundraising: Why Doesn't It Work?

Last week we talked about how a lot of companies and organizations approach social media based on the idea of “the influencer.” The hope is that if a very well-known person shares your content, you’ll get a lot of exposure, and hence, you will succeed in increasing sales or raising funds. As Danny Brown and …

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Influence Marketing and Fundraising: Current Thinking

I just finished reading a book called Influence Marketing, authored by Danny Brown and Sam Fiorella. The book primarily is a marketing book. It talks about how the long-standing relationship between brands and their “audience” has been altered by the strange new world of social media. It talks about how new platforms have evolved to …

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Should You Include Google+ in Online Fundraising Efforts?

Image by Sean MacEntee The short answer to the titular question is no, not yet. That is unless your network is part of the early adopter community in the social media and technology sectors. Otherwise, it is highly unlikely that you have significant networks on Google+, and online fundraising will not be as fruitful as …

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