Marketing

Charity Golf Tournament Planning Tips

Charity golf tournaments are major money-makers. They bring serious golfers and serious philanthropists together for a cause, and they can be absolute game-changers for nonprofits. And, as a bonus, they generally require less time and effort to plan than your average charity gala! But how does charity golf tournament planning work? Can you pull it …

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Creating Smart Social Media Goals

Photo by waferboard In order to climb Mount Everest, you have to establish a series of intermediate goals that are specific and attainable. You can’t just wake up one day and decide, “Hey, I know what I’ll do with my life! I’m going to climb the biggest, baddest mountain on the planet!” That won’t work. …

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How to Define Whether a Social Media Campaign Works

“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a social media campaign, you probably assume that you will know fairly quickly if it is working or not. If your goal is to increase contributions, …

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Is the Water to Wine Miracle Machine a GOOD Hoax?

Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine industry experts pulled off a hoax that hundreds of news sites––including ABC News and Time Magazine––covered as real news. It all began as an effort …

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