Image by givikat Many people simply want to turn the lights on with their online fundraising campaign. But in a competitive giving environment, this represents a mistake and also leads to lesser results. Building an initiative requires advance work for maximum impact. Specifically, you want to galvanize and prepare your core team and most ardent […]
Galvanize Your Core Before Beginning Read More »
If you’re launching an online campaign, you’ve been tasked to get a few hundred things right in order to pull it off. So you’ve started many little projects that all add up towards your goal. But sometimes, it’s easier to recognize the few things you should stop doing: Shooting from the hip – It’s amazing
Five Huge Mistakes in Online Fundraising Read More »
My name is not donor, the mythical ghost in the machine you are targeting. You don’t know my name. Why? Because it’s some random field in your house file. A random Bob, a misplaced Jane in a sea of Johns, Alices, Michaels and Jennifers. Really, you don’t care about me. I know this. I can
My Name Is Not Donor Read More »
It looks like, on average nonprofits are bleeding to death. A couple of weeks ago, the AFP reported that: “For every $5.35 that organizations gained in gift dollars in 2010, $5.54 was lost through donor attrition, for an average net loss of -1.9 percent.” Translation for people who hate math: nonprofits are bad at retaining
HOW TO: Dramatically Increase Your Nonprofit's Online Donations Over the Next 12 Months Read More »
If you aren’t so sure about this online giving world, this post is for you! If you’re a nonprofit, you’re encouraged to share these reasons to donate online with those you know. For example, you can provide a different factoid around the benefits of giving in your monthly or weekly newsletters. You could also create
10 Ways Online Giving Can Make Your Life Easier Read More »
It was a great honor to speak at the Millennial Donors Summit this week on social fundraising (discussion and presentation here). There were so many excellent speakers, and some great round-up posts have already been drafted. Perhaps one of biggest — if not the biggest — take-aways in the conversation was the incredible need to report results back
Treat Donors Like Investors Read More »
Image by Papalars “Millennials’ generosity can be predicted in part by the way they give their money. Those who give the most cash also give the most time.” This is just one of the many insightful findings the Case Foundation found from conducting their 2011 Millennial Donor Survey. Given the Millennial Generation’s drive for social
On Social Fundraising and Millennials Read More »
