My name is not donor, the mythical ghost in the machine you are targeting.
You don’t know my name. Why? Because it’s some random field in your house file. A random Bob, a misplaced Jane in a sea of Johns, Alices, Michaels and Jennifers.
Really, you don’t care about me. I know this. I can tell when I receive all of your “communications,” your solicitations, your ceaseless asks. Invariably, it’s always about money.
I get it. It’s the “donor acquisition” strategy. And because I didn’t “give enough,” the level of outreach is impersonal. You can’t invest in me.
I’ve got bad news for you. I don’t want to invest in you either. It doesn’t make me feel good. You don’t treat me like a valuable person, an individual. You don’t report results back to me. You don’t remember what I have done, and you don’t provide extra value or access in my life.
What you don’t know is I give thousands of dollars every year to more than a dozen charities. I have raised another $9,000 on average per year for the last three years.
But you wouldn’t know that. Because I am just a cheap donor to you. Maybe if you spam me enough I’ll bite.
Ha! We both know that won’t happen.
That’s because my name is not donor.