Geoff Livingston

Why Integrated Marketing is Important for Nonprofits

Have you ever sat in a meeting, looked around the room, and seen the evidence of massive disconnect between departments or staff members at your nonprofit? Or just think what it would be like when an organization, working for the same mission, had siloes built around each department, each budget, and didn’t communicate well even when they …

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The Gamification of Online Communities

Note from Ifdy: Gamification is the conversation bubbling up in the nonprofit world. It’s changing the world online and consequently will affect fundraising. This post was originally published on Geoff Livingston’s blog last February, and I like how it sets the stage for the conversation. My question to you is: how do you think gamification …

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Online Celebrity Fundraisers Only Succeed with Authentic Interest

The Effectiveness of Celebrity Spokespeople in Social Fundraisers, the last paper I coauthored as a Zoetican with Henry T. Dunbar, was released this morning. The conclusion: Online celebrity fundraising efforts are hit and miss, and often get outpaced by lesser known web-based personalities or weblebrities who have deep ties to their communities. The research, conducted …

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