No doubt you’ve heard of the Ice Bucket Challenge, the viral fundraiser that’s raised over $22 million in 30 days. This is a 12X increase over the previous period last year! The ice bucket challenge has gotten so huge that even has its own Wikipedia page! The most amazing thing about the #IceBucketChallenge is that arose …
3 Big Fundraising Lessons from #IceBucketChallenge Read More »
Human beings have been sharing stories for thousands of years. In fact, there are cave paintings in France that are 30,000 years old! We are hard-wired for storytelling, which is why storytelling in nonprofit communication works as well as it does. Effective storytelling centers on people, NOT ideas or statistics. Apartheid is a powerful story partly because of …
How Habitat for Humanity Used Storytelling To Exceed Their Giving Day Goals Read More »
Raising money online is probably the hardest thing any small or medium-size nonprofit will ever do. Sometimes all the effort and lack of results makes it feel like pulling teeth with chopsticks. Online Fundraising Is No Easy Marathon First of all, there are the obstacles you have at the starting line. You have to establish …
