The ice bucket challenge has gotten so huge that even has its own Wikipedia page!
The most amazing thing about the #IceBucketChallenge is that arose from the community, not the organization!
This campaign is truly from the people, for the people!
Now, if you’re a fundraiser you’re probably wondering how you can take it advantage of spontaneous crowdfunding campaigns like the #IceBucketChallenge.
Unfortunately you can’t predict this phenomena. But you can be prepared!
Here are three lessons we can take from the ice bucket challenge for her own fundraising strategies.
1. Accept the Challenge
2. Leverage Friend Networks
The most effective fundraising ask is between friends.
Getting your supporters to enlist their friends and family in your fundraiser is way more effective than asking total strangers on Twitter or Facebook.
3. It’s Not About You
The #IceBucketChallenge is all about ALS, challenging friends, and inspiring people with ALS. It’s not at all about the ALS Association.
Your job is to facilitate that passion in any way you can. Again, be a cheerleader and a resource.
What do you think?