Unless you’ve been living under a rock with no wifi, you’re well aware of how the internet has exploded into one big scrapbook. Instagram and Pinterest have grown at astronomic rates precisely because they allow people to easily create, curate and share pictures–something we’ve been doing since we were 9 months old! Facebook too has placed …
5 Ways To Make Your Visual Content More Stunning Read More »
Facebook is rolling out enhanced search features to Facebook users called “Graph Search”. Graph Search is very different from Google search. With Graph Search, you combine a keyword search with friends who’ve shared content on Facebook related to that search. For example, you can search for friends in Boston who like volunteering for animal shelters. …
6 Things Nonprofits Need to Know About Facebook's Graph Search Read More »
Editor’s Note: I’m happy to have Ken Mueller guest posting again! Ken is the proprietor of Inkling Media, with 30 years of experience in the media industry. You can read his last post about how businesses can partner with nonprofits here. We’ve all heard that phrase, and while the sentiment may go back centuries, it …
While I have blogged about the benefits of visual media in the past, I’d like to offer some tips based on my experience. Are you an amateur like me or would-be photog interested in doing more, fear not. You can excel. 1) Get an iPhone You don’t need a great camera to do this well, …
Last week we talked about a number of different ways to edit images so that you can more easily create visual content. This week, let’s talk about making your images better prepared to go viral. What does viral mean anyhow? Viral doesn’t mean that your content gets 100,000 retweets or shares. It simply means that it …
Last week, I featured 6 ideas on how your nonprofit can capture images of the work you do. But now what? How do you use those images? Here are 6 ways you can use photos—online and offline—to promote your fundraisers. 1. Facebook and Twitter These are the obvious choices, and possibly the first ones you …
A recent study from Dan Zarrella shows that the best type of content to share on Facebook is photos. Facebook users love to share and like photos more than any other type of content. They also love sharing their own photos, uploading over 300 million photos every single day! So how can you take advantage …
Some nonprofits find it challenging at times to represent the work they do in photos, rather than text. But photos are one of the most shared content on social media, so it’s become important for causes to adapt and show more images in order to bring about more engagement—likes, comments, sharing—on their social networks. This …
I took this photo at an American Red Cross event. There are many great sources of advice for how to use social media to help marketing your event. As time progresses, many of these tactics evolve. I have created many a social media event over the years, so here are my six all-time favorite social …
