For the past two weeks, we have been discussing how to approach fundraising on social media sites through the prism of the book Influence Marketing, by Danny Brown and Sam Fiorella. In the first post we talked about how influence marketing as a strategy has been evolving over the last few years, and last week …
Influence Marketing and Fundraising: A New Approach Read More »
Last week we talked about how a lot of companies and organizations approach social media based on the idea of “the influencer.” The hope is that if a very well-known person shares your content, you’ll get a lot of exposure, and hence, you will succeed in increasing sales or raising funds. As Danny Brown and …
Influence Marketing and Fundraising: Why Doesn't It Work? Read More »
I just finished reading a book called Influence Marketing, authored by Danny Brown and Sam Fiorella. The book primarily is a marketing book. It talks about how the long-standing relationship between brands and their “audience” has been altered by the strange new world of social media. It talks about how new platforms have evolved to …
Influence Marketing and Fundraising: Current Thinking Read More »
