What Trick-Or-Treating Says About Social Media Fundraising

When you were a kid, Halloween was the #1 non-religious holiday. Once a year you got permission to be anyone you want it to be. Batman, Superman, a Vampire–anything you wanted to be. And your parents had very little say. And there was the candy… Charleston Chews, Fireballs, Kit Kats and Skittles. You worked hard …

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