Geoff Livingston

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Thank You for #hungertohope!

Yesterday, the Mightycause team raised awareness and money for Yum! Brands World Hunger Relief project to benefit the World Food Programme. In all, 143 people contributed $4,815 to the effort. We had a significantly higher goal for the effort, BUT we think the campaign was successful from an advocacy and awareness standpoint. Georgetown University’s Center …

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$100 Million: You’ve Come A Long Way Mightycause!

This week Mightycause reached a major milestone, $100 million in charitable giving. More than half of this incredible sum came in the past nine months. To celebrate Mightycause is hosting a special sweepstakes for 100 people like you to win up to $2,500 for your favorite nonprofit. But first, let’s discuss how Mightycause got to …

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5 Great 20-Something Social Good Community Managers

Most nonprofit community managers are in their 20s. In many ways this is a result of budget, and that the role is a tactical line job rather than a senior manager’s role. Look at all the negative hooplah from social media experts dismissing Cathryn Sloane’s claim that 25-year olds and younger should lead the profession. …

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Who Matters Most? Beneficiary, NPO, or Donor?

Who’s the most important person in a fundraiser? Is it the beneficiary, the fundraiser/nonprofit, or the donor? A very strong case can be made for the beneficiary. After all, they/it are the primary raison d’être, the whole purpose for the nonprofit, much less the fundraiser. In fact, great fundraisers tell the beneficiary’s story to the …

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