Yesterday, the Mightycause team raised awareness and money for Yum! Brands World Hunger Relief project to benefit the World Food Programme. In all, 143 people contributed $4,815 to the effort. We had a significantly higher goal for the effort, BUT we think the campaign was successful from an advocacy and awareness standpoint. Georgetown University’s Center …
Last week, we talked a bit about small acts and how they can lead to change. Today, let’s talk about negativity, and how it undermines change. We want to inspire generosity, right? We want to change our society. Yet why do so many change agents point their fingers at people and say, “This is wrong! …
There’s a belief that a Like or petition signature doesn’t mean anything. Critics slam this behavior as slacktivism. That’s pretty bad news for those of us who have committed to making change happen in our personal networks. We use vehicles like walkathons, banquets and other fundraisers, petitions, social network updates with asks, requests to share …
This week Mightycause reached a major milestone, $100 million in charitable giving. More than half of this incredible sum came in the past nine months. To celebrate Mightycause is hosting a special sweepstakes for 100 people like you to win up to $2,500 for your favorite nonprofit. But first, let’s discuss how Mightycause got to …
$100 Million: You’ve Come A Long Way Mightycause! Read More »
Most nonprofit community managers are in their 20s. In many ways this is a result of budget, and that the role is a tactical line job rather than a senior manager’s role. Look at all the negative hooplah from social media experts dismissing Cathryn Sloane’s claim that 25-year olds and younger should lead the profession. …
5 Great 20-Something Social Good Community Managers Read More »
Photo by Sean MacEntee If you are a nonprofit or a consistent fundraiser, then it’s time to hedge your bets and start investing in networks other than Facebook. A recent study shows that the U.S. population is growing weary (note the sampling was only 1300) of the ultimate social network with most Americans expecting to …
While I have blogged about the benefits of visual media in the past, I’d like to offer some tips based on my experience. Are you an amateur like me or would-be photog interested in doing more, fear not. You can excel. 1) Get an iPhone You don’t need a great camera to do this well, …
Fundraising often necessitates convincing people that they should invest in change. So the question becomes how do you make change acceptable when so many people are afraid of it? From a sociological perspective, making change happen goes beyond creating a desire or a perceived need. For example, we all know that homelessness and hunger plague …
Who’s the most important person in a fundraiser? Is it the beneficiary, the fundraiser/nonprofit, or the donor? A very strong case can be made for the beneficiary. After all, they/it are the primary raison d’être, the whole purpose for the nonprofit, much less the fundraiser. In fact, great fundraisers tell the beneficiary’s story to the …
Much has been made about the necessity of developing a mobile web strategy. Mobile now comprises 10% of global web traffic. This year’s Millennial Impact Report shows how important mobile has become for U.S. nonprofits. Without a mobile strategy, nonprofits have no online future. Why? Because millennials use their smartphone like a computer, reading e-newsletters, …
