VIDEO: Experiment and Be Different

Here’s something different for our Tuesday post. In the spirit of Give to the Max Day: Greater Washington, one of the things many nonprofits struggle with is how “crazy” or “out of the box” their fundraising campaigns should be. They emulate other successful campaigns without realizing that those campaigns were tailored to their specific audiences.

As a nonprofit leader, you (should) know your target audience the best, so when you design a campaign with them in mind, you are the one with the best bet on designing one that works.

To help support your instinct, here’s a clip from Danielle Brigida of the National Wildlife Federation, giving us simple but effective advice as we design our social fundraising campaigns: experiment and be different!