I’m excited to have Tracy Sestili guest posting today about Twitter tools. You may know here from her blog Social Strand Media, where she’s the CEO and Founder. Social Strand helps nonprofits and companies develop brand and social media strategies, and is a founder of her own nonprofit six years ago.
You’ve heard the saying, “Twitter is where the conversation is happening whether you are there or not.” So why not at least monitor what people are saying so you can respond appropriately?
A lot of people don’t understand Twitter or the relevance of it and how it can be used to elevate your campaign or overall brand. That’s another blog for another day. However, whether your organization engages on Twitter or not, it doesn’t mean that people are not talking about your brand, product or service on Twitter.
Even if you don’t want to engage in social media, you will always want to monitor your brand to see what people are saying about you, both good and bad, so you can tweak your messaging, have an opportunity to respond, or come to the conclusion that maybe you should reconsider participating in social media.
Listening is the first step, using that information to make informed marketing decisions is the next step. And contrary to belief, you don’t have to be on Twitter to monitor the conversations about your brand on Twitter.
Of course you can use Google e-alerts, but they take into consideration the entire web and sometimes are slow about delivering results or deliver incomplete results. Here are five (5) free tools to monitor your brand on Twitter that you can use in conjunction with Google e-alerts if that’s your current preferred method.
Twilert is like Google e-alerts allowing you to monitor your brand, company, product, service or industry via keyword. You can sign-up with your Google account or with a Twitter account and it will send you daily emails.
Kurrently allows you to monitor real-time conversations with a keyword. Unfortunately, it doesn’t have a reporting mechanism to it, but useful for managing real-time PR issues. (It also works for Facebook, too.)
Monitter allows you to monitor a set of keywords on Twitter and also narrow the search down to a particular geographic location. Monitter displays in a real-time stream effect.
4.) Twitter Search
Twitter Search allows you to search Twitter for comments made about your brand, product, service or keyword and you don’t need a Twitter account to use it.
Twendz similar to Twitter Search but also highlights conversation themes and adds user sentiment (70 tweets at a time).
Are you monitoring your brand? What tools do you use?