As of last Friday, Facebook forced all fan pages to transition to Timeline. Whether you love or hate it, Facebook Timeline is here to stay. Why?
Well, the new timeline layout—on both fan pages and personal profiles—bank on the fact that Facebook users click and share images the most. The transition to timeline across Facebook came with a lot of disdain, which is nothing unusual when Facebook makes upgrades to its platform.
But what’s interesting is that the new features on Timeline allow nonprofits to do two things it couldn’t do before.
- Amplifies the page owner’s ability to deliver a message. The new fan page format puts a large image right at the top of the page, which is the first thing every user sees when they log onto a fan page. A picture says a thousand words, so choosing the right photo to represent your organization can say more with less.
- Timeline helps people write the cause’s story. There’s a saying that goes, “Journalism is the first draft of history.” The same goes with social media. We’re all journalists, and when we participate in a community about a cause we care so much about, we’re writing that story together when we post pictures, videos, links, and comments.
It’s exciting to see how Timeline is going to help tell the stories that need to be told, and the cover photos are just the beginning.
This Monday, I asked our users how the transition was for them and most everyone was excited about the change, getting creative with the photo they used for their covers. Here are 6 that I found to be creative and on-point.
USA for UNHCR
A lot of organizations working in areas that deal with difficult, heartbreaking situations find it challenging to deliver a message that’s compelling but doesn’t put people off. The photo USA for UNHCR picked is perfect to describe what they do. You look at this photo and you see the keywords: refugee, hardship, hope.
Granite Falls Historical Society
A simple message to deliver using your cover photo is the mission of your organization. In this case, Granite Falls Historical Society is working to preserve the history of their area. What better way than to use a photo of an actual historical artifact of their community?
The execution of this cover photo was well done. On International Women’s Day, The Pixel Project made the switch to Timeline and premiered with this photo, capturing the essence of their organization: women, music, advocacy.
His Hands Support Ministries
His Hands Support Ministries is an organization that works to help children living in poverty, and this picture says just that.
C.S.S. Neuse II
The C.S.S. Neuse II is a small historical museum in Kinston, NC that gives tours around this retired ship. History, boat, fun. Doesn’t the picture say just that in an intriguing/artsy way?
People with Compassion for Pets
When I saw this, I jumped with joy! What better way to give a shout-out to your organization’s best advocates than by including their photo for the world to see? Brilliant idea from People with Compassion for Pets.
What are some of your favorite Facebook cover photos? Share them in the comments below!