Quick! What do you think when you see the words “nonprofit?”
Idealism? Humanitarianism? Visionaries who make the world a better place? Yes!
Here’s the thing. Nonprofits have to fundraise much harder in order to serve mission in the absence of profit—which I can’t stress enough, shouldn’t be confused with revenue, or poor pay.
You may not set up your nonprofit to mint money, but you do need to have a healthy business model that enables you to do more than just keep the lights on. You need to have a financial house that enables you to fulfill your mission, expand your services, and meet your goals.
Certainly, you need to have a business or fundraising model that’s financially healthy and robust enough that you can pay your staff well.Because if you don’t, if you skimp on salary or keep it down to the bare minimum, two things happen:
1) Your Staff Will Leave
Think about it. It’s the rare nonprofit that doesn’t have staffers wearing multiple hats to begin with. Add to that poor pay? It’s a good way to set up your staff to burn out or get poached by others, including better funded nonprofits, especially in competitive markets like Washington D.C. (aka, nonprofit central). Because good work gets noticed fast in any industry. But worse, if you pay poorly, you get left with the people who can’t get a better offer. Enter the staffing turnover and dysfunction that comes with “you get what you pay for.”
2) You’ll Attract The Wrong People
Second, poor pay will attract the well-off who can afford to live on low wages. And the problem with that is equally obvious—you risk ending up with a self-selecting group of people who may have the connections to fundraise well, but might have to work much harder to see why their approach or worldview is incomprehensible to the people they seek to serve. My favorite example is of the lovely but slightly removed co-workers who didn’t understand that the new mom in the office couldn’t legally hire a nanny, who would make more than she did.
Really? Yes, really.
Nonprofits who do not pay their staff what they’re worth, or at the very least do not offer competitive compensation, will always worry about losing talent. And make no mistake about it, talent will cost you.
It’s one thing if your non-profit is literally getting off the ground. It’s entirely another if you’ve been around for a while and are seeing things stagnate or simply not grow in ways you want.
Take a good look at your pay structure. Have you appropriately budgeted for fundraising staff? For communications staff? For executive management? There is a reason those positions demand, and offer a good compensation package, or at least, staunch perks to supplement a slightly less generous financial offer (teleworking, flexible hours, and creative freedom come to mind).
So ask yourself—for better or for worse—are you getting what you pay for?