Nonprofit Management

Charitable Organizations and the Collaborative Economy

This year, one of the big buzz phrases seems to be “collaborative economy.” Also called “the sharing economy,” Wikipedia defines this concept as “a socio-economic system built around the sharing of human and physical assets. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations. These …

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How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific …

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Data Hygiene: It Does A Growing Org Good

Tell me if you recognize this scenario: your nonprofit’s finally got legs, the membership is growing, your community visibility is up, the media’s paying attention, you have a steady revenue stream–your effort is finally bearing fruit! But for all the influx of people and volunteer hours, you’re not yet at the point where your financials …

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Now’s the Time to Search for Corporate Partners

Now is a good time for you to start the search for corporate partners. A recent article for The Nonprofit Times suggests that increasingly, Fortune 500 and Fortune 100 companies are looking for ways to support the communities in which they do business. Although the article primarily focuses on corporations involved in international giving (the …

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Is Your Website Turning Away Donors?

Recently, Philanthropy.com published a survey of millennials who were asked to respond to different nonprofit websites. The headline of the results, published on July 18, 2013, caught my eye. It reads, “75% of Young Donors Turned Off By Out-of-Date Web Sites.” The survey involved 2,600 people born between the years 1979-1994. More than simply reporting …

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