General Fundraising

7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support.

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How To Create the Online/Offline Editorial Calendar

  The planning process for all of your publications—both online and offline ones—can be difficult, but trust me, it’s well worth it. (When I refer to online publications, I’m thinking of e-newsletters and blogs, while offline includes print publications like journals, magazines, and newsletters.) Forcing yourself to sit down for a few hours without any

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Building Relationships with Non-Fundraising Events

An important part of turning a one-time donor into a regular donor, or even turning a non-donor into one, is what’s called donor cultivation. It’s sounds technical, but that just means you’re creating a relationship with your donors so they feel more attached to your cause and continue supporting you. Events are a great way

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Who Matters Most? Beneficiary, NPO, or Donor?

Who’s the most important person in a fundraiser? Is it the beneficiary, the fundraiser/nonprofit, or the donor? A very strong case can be made for the beneficiary. After all, they/it are the primary raison d’être, the whole purpose for the nonprofit, much less the fundraiser. In fact, great fundraisers tell the beneficiary’s story to the

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