Photo via Creative Commons There has been a LOT of talk over the last week or so regarding changes that Facebook is rolling out. In case you missed the hubaballoo, essentially Facebook is going to be cutting the organic reach of “pages” down to about 1-2%. The result as best as anyone can tell is […]
Five Ways to Avoid the Facebook Freak-Out Read More »
Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine industry experts pulled off a hoax that hundreds of news sites––including ABC News and Time Magazine––covered as real news. It all began as an effort
Is the Water to Wine Miracle Machine a GOOD Hoax? Read More »
Imagine for a moment you are walking through a building that is being renovated. As you walk by, you see a carpenter who is working on a railing for a big staircase, and this carpenter, well, he seems pretty frustrated. He is yelling and cursing at the tool in his hand, which, as you get
Don't Blame the Tool Read More »
I know. This blog title may make you think to yourself, “She has GOT to be kidding.” But consider this. The holiday season is just three months away. In fact, you may already be deeply involved in planning your holiday fundraisers and campaigns. Once that starts, sitting down to plan for the next year can
Time to Begin Planning for 2014 Read More »
A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a sort of “friend to friend” marketing technique. Jeremiah Owyang discusses this as part of his work on the Collaboration Economy. It’s not difficult to understand
Eight Ways You Can Inspire People To Talk About You Read More »
For the past two weeks, we have been discussing how to approach fundraising on social media sites through the prism of the book Influence Marketing, by Danny Brown and Sam Fiorella. In the first post we talked about how influence marketing as a strategy has been evolving over the last few years, and last week
Influence Marketing and Fundraising: A New Approach Read More »
