Today is the beginning of a national month-long campaign in recognition of the women who battled or are battling breast cancer. We at Mightycause felt a sense of responsibility to contribute to the fight against breast cancer, so we are kicking off the PinkGiving Campaign. We’re working with four outstanding organizations in the fight to […]
PinkGiving: What Will You Do for Breast Cancer? Read More »
Most nonprofit community managers are in their 20s. In many ways this is a result of budget, and that the role is a tactical line job rather than a senior manager’s role. Look at all the negative hooplah from social media experts dismissing Cathryn Sloane’s claim that 25-year olds and younger should lead the profession.
5 Great 20-Something Social Good Community Managers Read More »
Minorities are traditionally under-served by larger philanthropic institutions in the United States as well as underrepresented inside their walls. But this is changing. A strengthening movement to create philanthropic funds for this community–identity-based funds–now raises and distributes nearly $400 million each year, says the W.G. Kellogg Foundation in its recent Communities of Giving report. The
Minority Communities Gaining Philanthropic Steam Read More »
Ladies, this post is for you. (Of course, gents, you’re welcome to read.) This winter’s hottest topic on social media has been Pinterest. And if you haven’t caught the bug, this post may just get you infected. You’ve been forewarned. Pinterest is a new social networking platform that premiered about two years ago but
At the heart of giving and social media alike is a desire to connect fulfilling a need for togetherness. Sometimes that core emotional driver is buried in online solicitations, volunteering acts, fundraisers, and holiday hoopla. The studies prove it. People feel happier when they give. Similarly, social media books from the all time classic Groundswell
Every nonprofit and super ambassador is fundraising right now. It’s the big push to get the year-end 40% of annual donations. Compounding this distraction is all of the commercial marketing from companies looking to attract holiday shoppers. As a result, donors are getting inundated with solicitations from dozens of charities and hundreds of companies. How
Stand Out by Giving Instead of Asking Read More »
Although Black Friday and Cyber Monday are most relevant for for-profit companies, they’re not necessarily irrelevant for nonprofits. The numbers show an increasing number of consumers are using the Internet for purchases, and every year, the shopping experience is easier, faster, and more efficient. In order to become or remain relevant, nonprofits are being
Being the Real Deal on Cyber Monday Read More »
If your organization is still trying to figure out how to use social media, you are not alone! Every organization, from the Red Cross on down to the single-person nonprofit, is struggling to figure out how social media fits into their overall communications strategy. Fortunately for everyone, a wide variety of research is becoming increasingly
Download Idealware's Free Social Media Decision Guide Read More »
According to a recent study Mightycause conducted, Mac users are more generous than PC users. iPad users give 40% more per donation than any other mobile device user! In fact, every iOS device gave more than Android or Blackberry. Click the infographic below to expand for a closer look. Use the code below to share
Apple Users Are More Generous than PC and Android Users Read More »
Someone once said that palm trees end with a point and each century with men. These days we’re remembering the names of Christopher Columbus and Steve Jobs, and we think about the contributions both gave which will last not only a century but for the remainder of the world’s existence. Last week we lost
