advertising

3 Powerful Ways for Nonprofits to Target Facebook Ads

During a few recent webinars I’ve conducted, I’ve asked participants if they’ve used Facebook ads to promote their cause. On average, about 70% say they haven’t! When I dug a little further, I discovered that what’s prevented many folks from trying Facebook ads are mistaken beliefs around three areas: Cost of Ads: Many orgs I’ve …

3 Powerful Ways for Nonprofits to Target Facebook Ads Read More »

7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support. …

7 Ways To Use Print Ads To Increase Online Activity Read More »

Which Facebook Page Updates Should Your Nonprofit Pay To Promote?

As you work to improve your ability to publish awesome content on your Facebook Page, ┬áit’s a good idea to be prepared promote updates when they happen to go wildly viral. Don’t Promote Garbage Posts Facebook wants you to promote any and all of your page updates. In the admin panel, they show you a …

Which Facebook Page Updates Should Your Nonprofit Pay To Promote? Read More »

22 Ways To Promote Your Fundraising Event

Deciding that you want to hold a fundraising event and actually making that happen are two far distant ends of the same spectrum. A lot goes into planning an event, beginning with where it will be held, what the goals will be, how many people you are hoping to have and carrying on into how …

22 Ways To Promote Your Fundraising Event Read More »