Yesterday was a beautiful day here in Boston, and the marathon went off without a hitch! When you closed your eyes, last year’s tragedy seemed far away. But it was a different story when you opened them. Everywhere you looked there were signs of support for the victims and runners. People proudly wore “Boston Strong” …
3 Boston Strong Fundraisers That Are Going Strong Read More »
Have you picked up that mother’s day gift yet? Me neither. But what do you give the woman that’s gotten the best gift of all: YOU! Easy. You buy her something that helps someone else that isn’t as fortunate! Here are four gifts that are sure to make mom and another feel special. Praise Mom …
I’ve identified over 40 products and services that are supporting the victims of the bombing in my hometown of Boston. But even as a seasoned cause marketer, I have trouble following how much from each sale is supporting the victims, and to which charity the money will go. You see a lot of different terms …
