Cause Marketing

How to Get People to Donate NOW: Year-End Messaging That Works

It’s crunch time for year-end fundraising. The last three days of the calendar year are the highest volume days for nonprofit fundraising. So, it’s important that your year-end messaging be on point. Your appeals need to be tailored to encourage people to give now, not later. But how do you do that? How do you optimize your emails

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Facebook Fundraising Hurts Nonprofits: How, Why, and What to Do About It, from Mightycause’s CEO

Is Your Nonprofit Getting Zuckerpunched? The tech world has repeatedly witnessed Facebook executing bold daylight robberies of ideas, features and technologies from a variety of competitors. The Snapchat team can painfully attest to the brazen heist of their innovative “Story” feature. Facebook added this into their Instagram product and then mercilessly leveraged their massive reach

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My 10 Best Cause Marketing Posts on Inspiring Generosity

This month marks my third anniversary writing for the Mightycause Foundation. After writing for my own blog, Selfish Giving, I’ve written for no other blog more than Mightycause’s Inspiring Generosity. Over the past three years, I’ve written over 150 posts! These are my favorite posts and my “money quotes” from them. I hope readers will be

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3 Ways to Raise More Money at the Register

Phillip Haid, founder and CEO of Toronto-based Public Inc., knows how to run a successful pinup program. He’s raised millions working with Canadian companies like Winners and HomeSense, and nonprofits like the Sunshine Foundation. I asked Phillip what makes his campaigns so successful. 1. Fitting Rooms “We try to take some of the pressure off of the sales associate by promoting the

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Don’t Give Up on Fundraising with Big Companies

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. This is due to many reasons, but the biggest is that companies want a nonprofit brand that will resonate with all their customers and employees—and not just customers that have heard of the Museum of Science,

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