Cause Marketing

My 10 Best Cause Marketing Posts on Inspiring Generosity

This month marks my third anniversary writing for the Mightycause Foundation. After writing for my own blog, Selfish Giving, I’ve written for no other blog more than Mightycause’s Inspiring Generosity. Over the past three years, I’ve written over 150 posts! These are my favorite posts and my “money quotes” from them. I hope readers will be …

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3 Ways to Raise More Money at the Register

Phillip Haid, founder and CEO of Toronto-based Public Inc., knows how to run a successful pinup program. He’s raised millions working with Canadian companies like Winners and HomeSense, and nonprofits like the Sunshine Foundation. I asked Phillip what makes his campaigns so successful. 1. Fitting Rooms “We try to take some of the pressure off of the sales associate by promoting the …

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Don’t Give Up on Fundraising with Big Companies

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. This is due to many reasons, but the biggest is that companies want a nonprofit brand that will resonate with all their customers and employees—and not just customers that have heard of the Museum of Science, …

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3 Important Tips When Reaching Out to Influencers

Photo via Creative Commons This week some friends were passing a long a video that Gary Vaynerchuk, social media guru, author, and founder of The Wine Library, had posted to YouTube. Gary has a history of speaking his mind, and this video, which I will not link to because it also has f-bombs (another Gary …

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