What is a Giving Event, anyway? Find out the whys, the hows, and all the information nonprofits need to know about Giving Events! We talk a lot about Giving Events on Mightycause. They’re one of our major offerings and we devote a lot of time, energy, and innovation to making Giving Events on Mightycause the …
It’s crunch time for year-end fundraising. The last three days of the calendar year are the highest volume days for nonprofit fundraising. So, it’s important that your year-end messaging be on point. Your appeals need to be tailored to encourage people to give now, not later. But how do you do that? How do you optimize your emails …
How to Get People to Donate NOW: Year-End Messaging That Works Read More »
Is Your Nonprofit Getting Zuckerpunched? The tech world has repeatedly witnessed Facebook executing bold daylight robberies of ideas, features and technologies from a variety of competitors. The Snapchat team can painfully attest to the brazen heist of their innovative “Story” feature. Facebook added this into their Instagram product and then mercilessly leveraged their massive reach …
This month marks my third anniversary writing for the Mightycause Foundation. After writing for my own blog, Selfish Giving, I’ve written for no other blog more than Mightycause’s Inspiring Generosity. Over the past three years, I’ve written over 150 posts! These are my favorite posts and my “money quotes” from them. I hope readers will be …
My 10 Best Cause Marketing Posts on Inspiring Generosity Read More »
The new year has just begun but I’m already longing for the good old days. What ever happen to all those cause marketing promotions I raved about in years past but have disappeared? Will they ever return? Here are three promotions that I think deserve an encore. Leprechaun Lattes From 2002 to 2006, Starbucks had …
3 Cause Marketing Promotions I’m Longing to See Again Read More »
Photo by Mandalina Bakery Today’s my birthday! Actually, that’s not true. It was last month, but it still feels fresh. Feel free to still send me a gift! A special occasion like a birthday is a great time to point out the value of using special occasions, holidays and even special moments for cause marketing. …
Phillip Haid, founder and CEO of Toronto-based Public Inc., knows how to run a successful pinup program. He’s raised millions working with Canadian companies like Winners and HomeSense, and nonprofits like the Sunshine Foundation. I asked Phillip what makes his campaigns so successful. 1. Fitting Rooms “We try to take some of the pressure off of the sales associate by promoting the …
It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. This is due to many reasons, but the biggest is that companies want a nonprofit brand that will resonate with all their customers and employees—and not just customers that have heard of the Museum of Science, …
I’m on the hunt for Fourth of July cause marketing. In a similar hunt last year I struck gold when I wrote about this cool promotion from Budweiser that included augmented reality! What a fireworks display! The best promotion I’ve come across this year is from
I’m not a big fan of conferences. I like to say that conferences are for people who don’t read. And I read a lot! I follow a lot of key people on Twitter. I have ongoing hashtag searches on terms like #causemarketing and #iot (Internet of Things) so I can follow the things that interest …
3 Takeaways from the Cause Marketing Forum Conference Read More »
