causes

New Conference Links Nonprofits & Entertainment

One prediction I often make is that causes will one day be integrated into every aspect of our lives. When we’re shopping, eating out, or exercising. And, of course, when we’re watching television, enjoying a night at the movies, or rooting for our favorite celebrity. The intersection of cause and entertainment is the subject of …

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Minority Communities Gaining Philanthropic Steam

Minorities are traditionally under-served by larger philanthropic institutions in the United States as well as underrepresented inside their walls. But this is changing. A strengthening movement to create philanthropic funds for this community–identity-based funds–now raises and distributes nearly $400 million each year, says the W.G. Kellogg Foundation in its recent Communities of Giving report. The …

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Online Celebrity Fundraisers Only Succeed with Authentic Interest

The Effectiveness of Celebrity Spokespeople in Social Fundraisers, the last paper I coauthored as a Zoetican with Henry T. Dunbar, was released this morning. The conclusion: Online celebrity fundraising efforts are hit and miss, and often get outpaced by lesser known web-based personalities or weblebrities who have deep ties to their communities. The research, conducted …

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Social Media for Nonprofits, Los Angeles: Part II, The Fundraisers

Yesterday was the fourth Social Media for Nonprofits conference, and the first one in Los Angeles. A packed room of nonprofits and individual activists gathered to learn best practices. Earlier today, we posted a blog on the first half sessions. This second blog post focuses on the final four sessions which had a heavy focus …

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