charity: water

Why Charity Water Doesn’t Have a “Donate Now” Button

Whenever I do training about improving websites for better fundraising, someone usually asks about the best location for a “Donate Now” button. It’s as if adding a “Donate Now” button will magically improve their website’s fundraising ability. If this is true, why doesn’t charity:water have a big fat button on their website? Charity Water’s primary goal […]

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Confessions of a Serial Online Fundraiser

In the past two years I have immersed myself in the practice of social media-based online fundraising (or social fundraising). During that period I have raised more than $28,000 through individual and team efforts. These fundraisers included running birthday campaigns on Causes, a SXSW benefit on the LIVESTRONG grassroots platform, a Women In Tech fundraiser

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