charity: water

Why Charity Water Doesn’t Have a “Donate Now” Button

Whenever I do training about improving websites for better fundraising, someone usually asks about the best location for a “Donate Now” button. It’s as if adding a “Donate Now” button will magically improve their website’s fundraising ability. If this is true, why doesn’t charity:water have a big fat buttonĀ on their website? Charity Water’s primary goal …

Why Charity Water Doesn’t Have a “Donate Now” Button Read More »

Confessions of a Serial Online Fundraiser

In the past two years I have immersed myself in the practice of social media-based online fundraising (or social fundraising). During that period I have raised more than $28,000 through individual and team efforts. These fundraisers included running birthday campaigns on Causes, a SXSW benefit on the LIVESTRONG grassroots platform, a Women In Tech fundraiser …

Confessions of a Serial Online Fundraiser Read More »