christmas

The International Holiday Calendar: Who's Working When?

You’ve probably spent January dealing with the last of the decorations, cleaning house, planning ahead, crafting your editorial calendar, and doing other such organizational things. But before you launch into the year in earnest, here’s one last thing to add to your to-do list. No wait! I promise that it’s incredibly quick! Furthermore, it’ll probably …

The International Holiday Calendar: Who's Working When? Read More »

Cause Marketing with Pinterest: One Year Later

Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause marketing over the past year. Pinterest is a great place to connect with cause-minded people. After Twitter, Pinterest is my second go-to place for finding and following people …

Cause Marketing with Pinterest: One Year Later Read More »

How to Get More Attention During Christmas with Combined Relevance

A 13th century Buddhist monk talked about how a tiny blue fly won’t get very far on its own, but once it grabs onto the tail of a thoroughbred horse it is able to travel ten thousand miles. The conversations about your cause works exactly the same way. Most of the time you converse on Facebook …

How to Get More Attention During Christmas with Combined Relevance Read More »